WHERE TO WATCH
Mattress Firm Does Bed-in-a-Box Differently
October 12, 2017
Updated 7mo ago
Tulo offers three levels of firmness. Sunni Goodman, SVP of Communications, says that kind of selection puts the company ahead of direct-to-consumer competitors. She says having physical stores also helps.
Oscar Nominations: Netflix Graduates from Red Envelopes to Academy Award Envelopes
Jan 4, 2019
Showfields Co-Founder Wants to Make Brick-and-Mortar Easy for Digital Brands
Showfields, which opened its flagship store in New York City's glam NoHo neighborhood in December, is an immersive department store, but Co-Founder Tal Zvi Nathanel says he also sees it as a platform for digitally-native brands.
Oct 13, 2017
Don't Call "Unicorn Sleep" a Bed-in-a-Box
The mattress seller joins a crowded scene, but Unicorn Sleep's co-founder Chris Syed says his company product is a step up from competitors like Casper. His company offers more than just the mattress.
Oct 31, 2018
Casper CMO Jeff Brooks Explains Why Brick and Mortar Isn't Dead
Sleep company Casper recently announced that it plans to open 200 stores by 2021 despite market concern that brick-and-mortar retail is dying. Casper CMO Jeff Brooks joins Cheddar at the Video Everywhere Summit to discuss why he believes we are in the middle of a "retail revival."