Mazda Unveils its Latest Vehicle at LA Auto Show

November 29, 2017

We've been following the latest trends through the #HolidayIsHappening series, brought to you by Cheddar, Twitter, Chase, and Mazda. Mazda just unveiled its 2018 Mazda 6 at the Los Angeles Auto Show. Masahiro Moro, President and CEO of Mazda North American Operations, joins Cheddar immediately following the big reveal.

Moro says the theme of the 2018 Mazda 6 is to elevate and upscale to the premium market. This model introduces the 2.5-liter turbocharged gasoline engine, which offers better fuel efficiency. Its engineering will provide more power and sensation for the driving experience, says Moro.

Moro says semi-autonomous driving technology is on the way, and this new model is a sign of where Mazda is heading in the future. He adds that this mid-size sedan is ideal for a family, or anyone who enjoys the pleasure of driving.


Kristen Scholer: Welcome back to Cheddar brought to you by HP, where we've been following the latest trends through our hash tag holiday is happening series brought to you by Cheddar, Twitter, Chase, and Mazda. And we're excited to present our holiday is happening series brought to you as we mentioned by Chase and Mazda, celebrating the season in a new 2017 or 2018 Mazda that has been crafted just for you. Could be possible. Visit\Mazda to learn more this holiday season. And while Chase and Mazda are, of course, are the presenting sponsors of this segment, the opinions and statements, of course, are our own. So let's roll some footage here. Mazda just unveiling its new 2018 Mazda6 at the L.A. Auto Show and joining us now from the big reveal is Masahiro Moro, President and CEO of Mazda North American Operations. Masahiro, we're happy to have you with us. And we got to know what are the new features of this vehicle.

Masahiro Moro: Thank you. We have a big news of 2018 Mazda6. We have made a lot of investment in [inaudible 00:01:03] . And our theme is to elevate an upscale Mazda6 to the close to the premium. So exterior, the interior, we have a lot of new features, genunie material and very, very quiet, comfort ride, that is a huge, huge value for customer. And also with a new 2.5 liter engine, which a cylinder deactivation system and also the big news for our consumer is that we are introducing 2.5 liter turbo charged engine which is provided more torque, more power, sensation of the driving experience that Mazda is known for as a brand.

Brad Smith: How do some of these features elevate the driving experience for some of your customers?

Masahiro Moro: Absolutely. I think a Mazda well known driving dynamics called Jinba Ittai and the new engine, 2.5 liter turbo engine will generate a significantly higher torque, so the customer enjoy driving from street driving to how they're driving as they wish.

Kristen Scholer: And are there any semi autonomous features associated with this new Mazda, Masahiro?

Masahiro Moro: Well, I think, autonomous driving on a future technology is underway. But I think 2018 Mazda6 who did a fantastic premium feel and premium feature tools where we want to go as a Mazda.

Brad Smith: So what else are you trying to showcase at the L.A. Auto Show? We know there are a lot of manufacturers on site, but Mazda looking to make some big waves there.

Masahiro Moro: Thank you for asking. We brought the CR coupe vision concept which is a design vision concept. Mazda is well known by its wonderful design and that we developed the vision coupe concept which is a very classic coupe design. And that is the craftsmanship of Mazda can deliver and that is a design vision that will be a translate into the future Mazda car. And check it out, that's a beautiful and awesome design.

Kristen Scholer: All right, we'll have to check it out. Also too before we let you go. Who is the perfect rider for this Mazda6?

Masahiro Moro: Sorry.

Kristen Scholer: Who's the perfect driver? Is this best for a family? Is this best for a business commuter? Who's best for this car?

Masahiro Moro: I think a mid-sized sedan, yes I think a mid-sized sedan, I think a family vehicle but most importantly driving pleasure that's driver can enjoy, business person can enjoy and as a family, of course, everybody can enjoy Mazda great driving performance.

Kristen Scholer: I don't know who doesn't like a bright red car. Masahiro Moro, President and CEO of Mazda North American Operations. Thanks again.