MoviePass recently surpassed the 1 million subscriber mark. The movie ticket subscription service boasts major gains since decreasing its price this summer.

Mitch Lowe is the CEO of MoviePass, and he joins Cheddar to explain why the company has experienced such growth. Lowe explains that the pass is a great deal for most consumers if they go to the movie theater once a month.

This summer, Helio and Matheson acquired a majority stake of the subscription company and since has had a turbulent run. HMNY has experienced major dips in recent weeks. Lowe, as the CEO of MoviePass, said he was unable to reflect on the parent company's stock movement, but feels confident that MoviePass revenue and the data potential associated with the service could prove useful for HMNY.