Mozilla is upgrading its Firefox web browser because the internet waits for no one.
The company says its new product, Firefox Quantum, is two times faster than the previous version, and the engine is said to use 30 percent less memory than competing Google Chrome. By using less memory, other programs won’t slow down while you're surfing the web, Mozilla says. It also promises that pages will load up to 44 percent faster.
For those with privacy concerns, Mozilla chief marketing officer Jascha Kaykas-Wolff said told Cheddar Monday that the company’s new private browsing feature puts users in control of their information and allows them to monitor the information exposed to ad trackers.
To promote Tuesday's launch of Quantum, Mozilla is also offering a free, fast ferry that takes commuters from Brooklyn into Manhattan. The ride, the company says, will be ten minutes faster than other transportation options between Pier 14 and Greenpoint. The ferry will make trips from 7 am to 11 am and then again from 4 pm to 8 pm and offers free coffees, teas, and guided meditation.
“Fundamentally it is about getting to the things that you care about most and doing that faster,” Kaykas-Wolff said, citing that it chose New York for its experiential campaign because the city’s population is “incredibly” influential in the United States.
Still, the company faces major challenges when competing with giants such as Google's Chrome and Apple's Safari. The marketing move is a part of the company’s strategy to give consumers experiences that sell the brand.