Athletes may be great on the court and the field, but they might need some coaching to create an all-star brand on social media. Opendorse does just that. The social media management platform helps athletes build their brands with original content. Blake Lawrence and Adi Kunalic, Co-Founders of Opendorse, join us to discuss why pro sport players like the Dallas Cowboys' Dak Prescott are using their platform.
Opendorse just closed $3.5 million in series A financing. One of the key investors in the company is NFL player Prince Amukamara, who played college football with the Lawrence and Kunalic. Kunalic says with athletes constantly focused in on their job on the field, they don't have the time to manage their own pages. Amukamara recognized that too and allowed the co-founders to get started by creating unique content for his page.
Lawrence and Kunalic discuss how digital media is changing the way athletes and brands work together. When delivering content, it's crucial that the message resonates with the brand's values. Brands that have bought into Opendorse include General Motors, Coca-Cola, Gillette, and Courtyard by Marriot.