WHERE TO WATCH
Nudge: A Platform for Publishers
July 17, 2018
Updated 4mo ago
Nudge is a branded content platform that has orchestrated more than 3,000 branded content campaigns. Ben Young, CEO of Nudge, breaks down how content turns into advertising and how it measures ad performance.
Cheddar Awards: Jeff Bezos Is 2018's Biggest Flirt
Sep 28, 2017
Why Radio Is 'Sexy' for Advertisers
Audio taking center stage this year at New York's Advertising Week. Scott Parker, VP of marketing at TuneIn, joins Cheddar to discuss how advertisers are creating unique ways to reach consumer ears. He also explains that the rise of popularity in connected devices such as the Amazon Echo and Google Home are contributing to big bucks being spent on audio. Plus, how TuneIn attracts ad dollars on its audio streaming platform.
Sep 27, 2017
The Buzz About Playbuzz
Playbuzz co-founder and CEO Shaul Olmert joins Cheddar after the company raised $35 million in new funding. The company plans to continue growth in branded advertising for the likes of Disney, Netflix, eBay, Universal, and Ford. Disney had previously invested in Playbuzz and added more funding to this round. Olmert talks about what that relationship means and how the company will continue to cultivate bigger and better branded content for Mickey's house.
Nov 14, 2017
The Future of Digital Advertising May Mean More Branded Content
Here at Cheddar we talk a lot about how social media impacts the advertising industry. Eytan Elbaz, Chairman and Co-Founder of Render Media, says branded content is the fastest growing type of advertising. While this used to be considered product placement, it now integrates a product naturally into a piece of social content on platforms like Facebook or Instagram. Elbaz says there's a big spectrum for this type of content, ranging from high-end premium videos to quick bursts of content that is pushed out to a variety of channels every day. While many media companies are reliant on Facebook's algorithm, Elbaz says the platform can demand advertisers buy space because of the sheer size of its audience. But Facebook isn't a content creator itself, Elbaz points out. So these creators have the ability to build their own equity on these platforms. Branded food content is currently dominating social feeds. Elbaz says Render Media's company "Opposing Views" stands apart in this space because it gives brands an opportunity to align their products with the social impact content that millennials care about. One example is a video sponsored by food delivery platform Instacart, which showcases how the platform can be used by elderly people.