Shop Online, Experience In-Store

August 22, 2017
Melissa Gonzalez, the CEO and Founder of The Lionesque Group, discusses her company's partnership with GCP Applied Technologies to bring online brands to an in-store space at Chicago's Watertower Place. Gonzalez notes the new frontier in retail that allows customers to shop their favorite online brands while still being able to experience them in person, and what this means for the future of the retail experience.
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