Showfields Redefines Retail With Immersive Experiences

Showfields is new brick-and-mortar retail concept bringing interactive experiences back to physical store locations. The WeWork-like space is putting digital brands that are targeting the same customer under one roof. Showfields has teamed up with quip, CITYROW, frank body, and by Chloe. The flagship store opened its doors in New York's Noho neighborhood. Katie Hunt, chief brand officer, and Tal Zvi Nathanel, co-founder, discuss tech and wellness merging and how "experiences" are redefining retail.
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