Fast-dining company Sweetgreen is betting on a digital strategy to get closer to consumers.
“We want to meet [customers] in every different use case,” CEO Jonathan Neman told Cheddar. “So we think on demand and delivery is going to be a huge opportunity.”
Neman said Tuesday that 40 percent of Sweetgreen’s orders come through mobile devices. The restaurant, which went cashless in 2016, is opening its latest chain in Los Angeles on Wednesday. There are currently 87 locations throughout the United States.
To expand further, Neman said that the company is doubling down on creating experiences.
“We’re continuing to invest in both our in-store experience, our food, improving our product, and lastly our mobile experience,” he said. “We’re really creating an incredible digital experience and meeting customers where they are.”
For the full interview, click here.