By Madison Alworth
Tiger Woods broke a nearly five-year title drought on Sunday when he took the PGA Tour Championship, moving him just three trophies away from setting the record for most wins in the sport’s history.
The pro may be more inspired than ever to hit the links — and most likely, so are his fans.
"He's a needle mover. Whenever he does something great like this, everything in golf moves. So we're really really excited to see it," Eddy Lui, CEO of golf app 18Birdies, said Monday in interview on Cheddar.
The digital platform is a one-stop shop for any golfer. The app has a number of free and for-purchase services that range from tee-time bookings to essential golf tips. But Lui wants to grow into more than that to become "a digital home for all golfers and a technology platform for the entire golf ecosystem."
The 18Birdies platform boasts nearly 1 million golfers, and it recently launched a “player matching” feature, which allows golfers in the same area to match, meet up, and play a round together.
As the app and its reach continue to grow, so have the partnerships. Several powerhouse golf institutions, including tee time registering platform GolfNow, the Ladies Professional Golf Association, as well as media outlets GolfDigest, and Golfweek, have teamed up with the company to use its services.
Lui's aims to modernize the golf experience and make the game a more convenient and social activity, with every interaction processed on his platform.
"We want to make golf not just a tool, but a lot more accessible and convenient ー and most importantly, more fun."
For full interview click here.