The Athleisure Start-Up Trying to Take on Nike

September 12, 2017

New York City start-up Wolaco is known for its men's compression shorts, which launched in 2014. Now, the company is expanding to introduce a women's line in November. Terry White, Founder & CEO of the company, explains his strategy to tackle the crowded market. White says the company plans to launch a brick-and-mortar pop-up location next month, and expand its presence inside boutiques. Wolaco will soon become available in WeWork's new wellness spaces.