The Power of Cinema Advertising

May 8, 2018
Updated 4mo ago
With the traditional advertising platform being pushed to the side, how are companies getting their brand in front of consumers? One idea is to capture a room full of people already staring at a screen...at the movies. Andy England, CEO and Board Director at National CineMedia, joins to discuss how the company is using augmented reality to keep theater-goers engaged, and advertisers happy.