The "Uber of Content" Reinvents Advertising

November 20, 2017
Updated 4mo ago
Jon Steinberg was at the WPP Stream Event in California to meet with the biggest and brightest leaders in media and business. He sat down with Jeff Ragovin, Chief Growth Officer at Social Native, a company rethinking marketing with micro-content creators. Ragovin explains why Ragovin says Social Native is the "Uber of content." He believes this because the company owns no cameras, but has a mobilized army of thousands of creators. Social Native is not focused on the big-time influencers, however. Instead, it crowdsources its content from lesser known creators producing high-quality material. Ragovin explains that the company's goal is to "make advertising not suck." He wants ads to not only be relevant, but also to be cost-efficient. Instagram, Twitter, and Snap are all significant platforms for delivering this kind of content, says Ragovin.