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This Changes Things, October 3, 2017
October 3, 2017
Updated 4mo ago
This Changes Things: brought to you by American Express OPEN, helping you get business done.
Cheddar Awards: Jeff Bezos Is 2018's Biggest Flirt
Nov 21, 2017
The Evolving Branding Strategy at American Express
Jon Steinberg sat down with David Rabkin, Executive Vice President and General Manager of Global Marketing for Commercial Services at American Express at the WPP Stream event. The pair discussed how the business-to-business space is changing and how American Express is using Facebook and other digital platforms for brand research and development. Rabkin discusses artificial intelligence’s role in business to business. Part of it is asking about products and services when users don’t want to interact with a human being or have a lengthy interaction. American Express is utilizing several mediums to connect with its consumers. While Linkedin is a player as an ad platform for B2B, Rabkin believes Facebook and Google still dominate the space. He adds that television remains a powerful brand builder. Even though TV viewership is declining, the American Express executive believes you can't ignore the medium as a marketing channel.
Oct 18, 2017
Earnings Report: American Express Beating Expectation & The Amazon Effect on eBay
After loosing the partnership with Costco as their primary card for shopping at the store, investors had their eyes on American Express' Q3 earnings. With this news, American Express reported revenue of $8.4 billion, compared to the $8.28 billion that was estimated, with EPS up $1.50 a share compared to the estimated $1.48. American Express also reported Commercial Services income rose to $529 million. And International Consumer and Network Services rose 3% to $368 million. Earnings rose 25%, illustrating an overall topping of expectations. EBay's Q3 earnings were announced, and the digital retailer reported earnings of $2.4 billion, beating the expectations of $2.37 billion. Estimated earnings per share ended up being spot on with both the estimate and the Q3 report coming in at $0.48 EPS. In the race with Amazon, investors are keeping on eye on consumer-base growth. In the third quarter, eBay added nearly two million active buyers across its platforms, for a total of 168 million global active buyers.
Aug 15, 2017
Bitcoin Hits A Record High, And Workplaces Address Mental Health Issues in New Ways
Bitcoin gained almost $15 billion in market value overnight as the cryptocurrency surged. Had you invested when a bitcoin cost 5 cents, you'd be rich. Plus, businesses lose over $78 billion in productivity due to depression disorder alone. Now, more and more companies are addressing mental health issues, and offering their employees programs to help along the way.