John Martin sat down with Alyssa Julya Smith at CES to give his take on future of media and TV. Martin says his goal the past four years at Turner has been to re-invent TV. Martin hits the key to succeeding in the current media landscape and how Turner is innovating for the future.
Martin explains that one of the keys is an omnichannel approach to distributing content. And Martin argues that while reach is important and pays the bills, the most important aspect is quality over quantity when it comes to content.
Martin says there is no space for mediocre programming anymore, consumers just have far too many options. There are three keys to getting consumers to watch your material. It used to be just content and distribution, but now the quality of experience has become just as important.