Upside Down Waffles and Porgs in a Blanket at New York Comic Con

Hulu viewers have made a conscious decision to watch something on the platform, so they are more engaged, according to Peter Naylor, senior vice president of advertising at the streaming service. And since Hulu runs fewer ads than cable networks, viewers pay more attention to each one, he tells Cheddar's Jon Steinberg.

Fans of "Get Out" and "A Quiet Place" may have a new film to watch out for this summer. "Beach House" is an eerie thriller that turns innocent infatuation into a dangerous, maybe violent, game, says actress Willa Fitzgerald, who plays the movie's protagonist Emma.

The athletic brand has signed deals with projected number one overall pick in the NBA, Deandre Ayton, and has integrated music and fashion into its marketing. Former ESPN host Bram Weinstein says that could give Puma an edge over competitors.