Upside Down Waffles and Porgs in a Blanket at New York Comic Con

Big beverage and big tobacco may be seducing some players in the burgeoning marijuana market, but Canada-based Aurora Cannabis is not one of them. In a Tuesday interview with Cheddar, CEO Terry Booth said it's just too soon for his company, one of the world's largest medical marijuana producers, to jump in bed with a major name in alcohol or tobacco.

A group of former NFL stars is launching an alternative professional football league for the offseason that will give players and fans a financial stake in their team's success. “We looked for markets where there was not a professional team, but a big enough market to support a team,” Ricky Williams, former two-time All American and one of the founders, told Cheddar in an interview on Tuesday.

Walmart is partnering with interactive tech company Eko to unveil the "Walmart Toy Lab." Jim Spare, Chief Operating Officer at Eko, tells Cheddar how it works and why they are looking for virtual toy testers this holiday season.