T-Mobile is taking a stab at TV.
The wireless carrier announced Wednesday that it’s acquiring Layer3 TV, a move one analyst says will help the company expand its grip on the video distribution marketplace by leveraging new talent.
“They want to make a home video solution, but they also want to have a mobile platform,” Barclays analyst Amir Rozwadowski, told Cheddar. “Layer3 is a very early stage company [with] some very interesting technology, really strong content relationships.”
T-Mobile said in a statement Tuesday that the new platform, Un-Carrier, aims to appeal to cable subscribers tired of multi-year cable contracts. CEO John Legere said he’s excited to “start fighting for consumers.”
The deal comes as other telecoms are upping their efforts in the video space. AT&T, whose DirectTV platform launched about a year ago, is also trying to win approval for its acquisition of Time Warner. And industry leader Verizon recently snagged a partnership to stream NFL games and hopes to launch its own streaming TV service next year.
Details on the T-Mobile/Layer3 deal were not disclosed. Cheddar is carried on Layer3.
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