Why Justworks Appeals to Small Businesses

March 9, 2018
Updated 5mo ago

Justworks, a platform that streamlines and automates cumbersome HR processes, just raised $40 million in new funding.

CEO Isaac Oates told Cheddar that money will go toward adding new features that will help it better serve its core market of cash- and labor-strapped small businesses.

“What we’re trying to figure out is what are the things we could add to the platform that are really valuable for our customers and that we could do better than anybody in the market,” he told Cheddar Friday.

While the chief exec didn’t give details on exactly what the company is working on, one possibility would be an expense report service.

Oates said he plans to remain focused on smaller businesses.

“Small businesses are at a big disadvantage in a lot of ways because the same things that a bigger company has staff to do, is done by really just the business owner, the entrepreneur,” he said.

“We focus on doing all the tasks that a business owner doesn’t really need to do to push their business forward and that we can do better...but cheaper.”

A vast majority of the companies that use Justworks have under 100 employees, he pointed out.

For the full interview, click here.