WWE is stepping into a new arena - virtual reality. The sports entertainment company announced today at CES that it is partnering with NextVR to offer new virtual reality experiences in 2018.
George Barrios, Chief Strategy & Financial Officer at WWE, says the company is always looking for new ways to engage with its fans and customers. WWE is already the top sports channel on YouTube, and the second most-viewed channel in the world, with 17+ billion video views, according to Social Blade.
The virtual reality experiences will be approximately 10 minutes in length, and available for free to fans globally on a new WWE channel within the NextVR app following each event. Fans with a Samsung GearVR headset, or Google Daydream View, along with a compatible smartphone, PlayStation VR, or Windows Mixed Reality can download the free NextVR app from the corresponding platform store to access the free highlights.