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YouTube Ventures into the Golden Age of TV

January 11, 2018

If you can believe it, people watch over a billion hours of video on YouTube per day. YouTube's Chief Product Officer Neal Mohan joins Alyssa Julya Smith at CES to discuss the future of TV and how YouTube uses artificial intelligence to cater to its users.

YouTube TV launched just a few months ago and Mohan explains how he plans to redefine the medium. He expects YouTube to explore live commercials and different branded marketing strategies.

Plus, Mohan explains that 70% of YouTube views are driven by automated recommendations. In 2018, the company plans to hone in on the machine learning aspect of the platform to keep users engaged in the content for longer.

This segment was filmed before YouTube announced it was parting ways with video personality Logan Paul, but Mohan talks about how YouTube handles inappropriate content. He talks about the guidelines YouTube expects all its users to follow.