The Most Viral Game in College Football: The Pop-Tarts Bowl

Steve Hogan, CEO of Florida Citrus Sports, explains how he and his team made the Pop-Tarts Bowl one of the highest rated games in college football.
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What to Expect at SXSW 2025
Fast Company's KC Ifeanyi reveals what's next as media, tech, and social collide. Cheddar's exclusive SXSW content airs March 12th and 14th at 8pm EST
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