2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Ashley Fieglein Johnson, CFO & President at Planet, joins us to share the story behind the Owl launch—and how strategy, tech, and vision are fueling liftoff.
Jesse Pickard, CEO of The Mind Company, shares how Elevate and Balance are redefining mental fitness with science-backed tools for brainpower and wellness.
Tom’s Guide Editor-in-Chief Mark Spoonauer breaks down Apple & Amazon's latest product drops—what's hot, what's hype, and what really matters for users.
With satellites already in orbit, defense contractor L3Harris is standing by to accelerate Trump's executive order. We take an inside look at the technology
Ben Lamm, founder of Colossal Biosciences, is leading a bold mission to resurrect the extinct dodo via gene editing, avian breakthroughs, and rewilding plans.
Julie Hansen of Babbel unveils Babbel Speak, an AI voice trainer tackling language fear head-on, as Babbel eyes IPO and takes on AirPods’ translation tech.
Ali Kashani, CEO of Serve Robotics, dives into their $63.3M acquisition of Vayu Robotics and how it's accelerating the future of autonomous delivery systems.
