2017 was not an easy year for Under Armour, as the stock fell over 50%. Jim Mollica, Head of Global Consumer Engagement and Digital Marketing at Under Armour, discusses how the company is using technology to revitalize the brand.
Mollica shares the company's strategy to improve sales and get young people excited about the Under Armour brand. He says they are focusing on creating a performance-based product that has an element of style. Under Armour wants to elevate its story-telling and digital content with athletes and games, to help engage people around the brands.
To bring the integration of sports and technology to the next level, Under Armour will launch a new smart shoe at CES using a new cushion technology called HOVR. Mollica explains that the tech creates an energy web that reduces wear and tear and stress during workouts.
Tensor's Robocar will make you money while you sleep. Sony Honda's Afeela 1 blurs the line between car and companion. Welcome to the future of automotive tech
From autonomous bots keeping airports running to humanoids that might become your best friend, take an exclusive look at the machines redefining how we live
From AI everywhere to LEGO’s Smart Brick, The Verge’s Sean Hollister breaks down which CES 2026 innovations are really game-changers—and which may be hype.
Holiday shopping heats up as Tom’s Guide editor Kate Kozuch reveals the tech gifts everyone wants, from wellness gadgets to gaming buzz—and how to score deals!
2025’s top Black Friday tech deals from smart speakers to wearables. Tom’s Guide editor Kate Kozuch shares expert picks and tips for smart holiday shopping.
Phoebe Gates and Sophia Kianni introduce Phia, a fashion tech startup that helps users find price comparisons and discover alternative options for apparel
