If you’re a gamer who owns a 4K television, Microsoft wants you to use it to its full capacity.
The company released the Xbox One X gaming device on Tuesday to complement new technologies that pair with video consoles, according to Mike Nichols, the company's corporate vice president and CMO of gaming, who joined Cheddar for an interview.
Unsurprisingly, the greatest challenge to pull this together was packaging all of the capabilities of the Xbox One X into a smaller console, but gaming is one of the top priorities over at Microsoft, so developers took on the task, Nichols said.
“The hardest challenge was ‘how do you get it in a small package’”, he said, emphasizing that the Xbox One X is “far more powerful than any other console.”
Hardcore gamers are looking forward to purchasing the device, which retails for $499. A Twitter poll by Cheddar’s senior anchor Kristen Scholer, which generated over 2,000 responses, showed that 41 percent of respondents plan to purchase an Xbox One X.
But what exactly does the gaming sector mean for the overall success of the tech giant?
“Microsoft has been in the gaming category for decades,” Nichols said, adding the category is a very important business for the company. The Xbox One X is only an extension of what Microsoft has already been doing in the industry.
According to the market research and statistics firm Statista, the video game market in the United States is big business. In 2015, the market was valued at nearly $17 billion, and it’s expected to generate revenues of $20.3 billion by 2020.
The company reports that the majority of revenues in the U.S. gaming market last year came from digital PC and console games, with the second highest share belonging to mobile games.
Nichols told Cheddar that Microsoft has seen record demands and pre-orders for the Xbox One X, with some avid fans lining up for store openings at midnight.
OpenAI has announced that ChatGPT will soon engage in "erotica for verified adults." CEO Sam Altman says the company aims to allow more user freedom for adults while setting limits for teens. OpenAI isn't the first to explore sexualized AI, but previous attempts have faced legal and societal challenges. Altman believes OpenAI isn't the "moral police" and wants to differentiate content similar to how Hollywood differentiates R-rated movies. This move could help OpenAI, which is losing money, turn a profit. However, experts express concerns about the impact on real-world relationships and the potential for misuse.
Ten philanthropic foundations are committing $500 million across the next five years to place human interests at the forefront of artificial intelligence's rapid integration into daily life.
Jesse Pickard, CEO of The Mind Company, shares how Elevate and Balance are redefining mental fitness with science-backed tools for brainpower and wellness.
Apple has taken down an app that uses crowdsourcing to flag sightings of U.S. immigration agents after coming under pressure from the Trump administration.
Former Cisco Systems CEO John Chambers learned all about technology’s volatile highs and lows as a veteran of the internet’s early boom days during the late 1990s and the ensuing meltdown that followed the mania. And now he is seeing potential signs of the cycle repeating with another transformative technology in artificial intelligence. Chambers is trying take some of the lessons he learned while riding a wave that turned Cisco into the world's most valuable company in 2000 before a crash hammered its stock price and apply them as an investor in AI startups. He recently discussed AI's promise and perils during an interview with The Associated Press.
Tesla reported a surprise increase in sales in the third quarter as the electric car maker likely benefited from a rush by consumers to take advantage of a $7,500 credit before it expired on Sept. 30. The company reported Thursday that sales in the three months through September rose 7% compared to the same period a year ago. The gain follows two quarters of steep declines as people turned off by CEO Elon Musk’s foray into right-wing politics avoided buying his company’s cars and even protested at some dealerships. Sales rose to 497,099 vehicles, compared with 462,890 in the same period last year.
OpenAI could now be the world’s most valuable startup, ahead of Elon Musk’s SpaceX and TikTok parent company ByteDance, after a secondary stock sale designed to retain employees at the ChatGPT maker. Current and former OpenAI employees sold $6.6 billion in shares to a group of investors, pushing the privately held artificial intelligence company’s valuation to $500 billion, according to a source with knowledge of the deal who was not authorized to discuss it publicly. The valuation reflects high expectations for the future of AI technology and continues OpenAI’s remarkable trajectory from its start as a nonprofit research lab in 2015.
