Speakeasy-turned cannabis lifestyle brand Happy Munkey took over upscale steakhouse Bobby Van's for a 4/20 celebration. The company's founder hopes legalization in New York will allow him to open a franchise of legal speakeasy-style consumption lounges. Cheddar's Chloe Aiello reports.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.