Character design studio Superplastic recently raised $20 million in a Series A round. Paul Budnitz, founder and CEO of Superplastic, joined Cheddar News to discuss the financing and a new collaboration with Amazon to develop a new series.

Character design studio Superplastic recently raised $20 million in a Series A round. Paul Budnitz, founder and CEO of Superplastic, joined Cheddar News to discuss the financing and a new collaboration with Amazon&nbsp;to develop a new series.

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Character Design Studio Superplastic Developing Series With Amazon

Character design studio. Super plastic raising 20 million in a series a round led by the Alexa fund, which is a VC arm of you guessed it amazon super plastic creating what it calls synthetic celebrities which are virtual animated characters who appear on social media and in music, gaming, animated entertainment web, three live experiences and more along with the funding around the company is also announcing a multifaceted collaboration with amazon that includes a first look deal. Well with amazon Studios deal will facilitate the creation of new series and films starring characters in the super plastic universe. So joining me now is paul abundance founder and Ceo of super plastic paul. Thanks so much for coming on the show. Give me some more details about this deal with amazon Studios. Yeah, thanks. Thanks kristen. Um, yeah, and besides which you announced, we, we, they let a $20 million round along with other investors um, investments including google ventures, craft ventures, Tony Japan, um, and a mocha and many others. Um, they also had, You mentioned the first look deal and we're producing a full length animated TV show with them as well. So a lot of really great stuff happening a lot in the pipeline that's for sure. Talk to me about the popularity of your characters and what you expect to come out of this deal with Amazon studios. Well, we just are just creeping up to 20 million followers for various characters. You know, we created this company with the idea of, of making an animated character universe, but using social media as our primary and first entertainment platform. And by doing that we've got to we've made these like incredibly popular be loved. Um I don't know what to call them but celebrities um that are just known all over the world and it's been great and what that thought allowed us to do is own and control our own I. P. And by owning R. I. P. That means that we can unite both revenue streams and creative streams and marketing streams altogether and everything from television to experiential. We've done a lot of stuff in the free space. We felt toys you can see behind me. We have a store in new york city and just a lot of like amazing stuff happening. What is the timeline on the amazon series? I know if it is green lighted it's gonna stream exclusively on Prime video. When will we have some answers as to how that pans out? Well still development I'm thinking towards the end of next year but we have our own animation pipeline. We've built our because we need to be able to post very rapidly on social media with our characters. So we have our own tech back that drives a lot of what we do and that also um we're expecting will speed up the production of the show as well. So we're looking towards the end of next year. We're hoping but you know it's still still being worked on. So no promises. Give us a sense of some of these characters paul that do really resonate with your viewers. I know that your company has collaborated even with celebrities like post Malone, the weekend paris Hilton vince staples and big brands like Gucci and Mercedes Benz. So clearly you've got a good following that you're building here. Yeah, well, uh you know, we're based in Vermont, believe it or not, um and our basic business model is to kind of make crazy, edgy, people, things, creatures that we love. Um and so I think people, uh and our fans really resonate with the fact that I don't know, we just make awesome stuff. It's not so calculated, it's just what we love. So all you have to keep us posted on the series with amazon amazon Studios, how it all pans out. We're showing some of the images right now of super plastic. We appreciate you taking the time. That's paul Bunyan, its founder and Ceo, Super plastic