Fans Flock to Social Media to Engage K-pop Stars

As K-pop rises, so too does fans' admiration. More and more, ardent fans are choosing to interact with their idols on social media, said Jenny Zha, a senior engagement manager at Rakuten Viki, a popular platform for Korean videos. For full interview, [click here](https://cheddar.com/videos/how-social-media-helps-k-pop-bands-break-barriers).

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