Immersive House of Cannabis Opens in New York City

With the legalization of adult-use marijuana in New York, businesses are getting creative with their cannabis offerings and experiences. Cheddar News senior reporter Chloe Aiello found out about a new immersive experience at New York City's House of Cannabis.

Closing Bell

With cannabis being legalized here in New York businesses starting to get creative with how they showcase the product. Cheow news, senior reporter Chloe Ao takes us inside a high lee immersive experience. Take a look. Cannabis is taking over an iconic building in the Big Apple, just as New York's legal cannabis industry gets on its feet. The house of cannabis is a permanent home dedicated to all things cannabis culture right here in New York City. It spans 30,000 square feet across five floors of a building in the heart of the soho neighborhood. Every room has so much detail in it and it kind of ties back to that cultural aspect of, you know, film, art, fashion music and it all interweaves together to create this magical experience. Robert Fry, the CEO of THC NYC is a veteran of the Las Vegas hospitality industry. He brought some of that old razzle dazzle to the house of cannabis. This is where we show people how cannabis influences music and we let guests ride our giant turntable and it's a silent disco format. There are 10 immersive rooms in the experience. The euphoria gives visitors an audio visual and kinetic experience. The micro verse features macro photography by Chris Romain of Canton Kush Real hemp plants live in the grow which recreates a cannabis cultivation center. The forum was developed in partnership with drug Policy Alliance. It gives a platform to people harmed by drug laws throughout a half century of cannabis prohibition. The House of Cannabis is opening amid a slow rollout for New York's legal adult use market. Even so fry is con that one day the city will become the mecca of cannabis culture. New York is ready to take off as the epicenter for cannabis in the United States. Maybe the world. The only thing the House of Cannabis lacks is actual cannabis. While attendees cannot purchase cannabis on site, they are encouraged to enjoy the experience in whatever state they please. You're high, not high kind of curious just looking for that bucket list thing to do in New York. I think we check all the boxes for cheddar news. I'm Chloe. All right. Thanks to Chloe a yellow for that immersive report.