New App 'Studio' Looks To Become Peloton For Runners

CEO and Founder of Studio Jason Baptiste and his new Director of Content and Programming Lisa Niren discuss their app and why it stands out from the crowd. They also explain why it's a better value than Peloton and other exercise apps.

Baptiste and Niren both believe the future of media is in subscription based content. Niren adds that the appeal of an app like Studio is being able to do it with others.

Baptiste says most members are in rural areas such as Iowa and Alaska, and Studio lets them engage in a class as if they're in the room. Baptiste also touches on Studio's own take on Bitcoin, "Fitcoin." Runners can accumulate Fitcoin and exchange it for real prizes.