One Good Thing: Musician Jelly Roll Sings With Inmates in Jail
Musician Jelly Roll caught wind of a few Virginia inmates singing one of his songs and decided to pay them a visit. Inmates at Chesterfield County jail were surprised by the visit and the chance they had to croon with Jelly Roll.
Vulture contributor Fran Hoepfner talks the Wicked film's marketing campaign, why 'culture jacking' works so well and how it all paid off for the hit musical.