Rachel Thompson, UK Lifestyle Correspondent at Mashable, talks the success that Rihanna's Fenty Beauty makeup line is having and the competition it is posing to Kylie Jenner's makeup company, Kylie Cosmetics.

One research firm estimates that the Rihanna line is out-performing Kylie's in online buzz in its first four months. In its first month alone, Fenty amassed $72 million dollars in media value.

Thompson discusses the significance of Rihanna's line in that it includes 40 different shades of foundation and is being lauded by women of color for its diversity of options. Thompson weighs in on the future of the beauty industry and the new era of inclusion that we are seeing unfold.