Nick Bodkins, CEO & founder of beverage collection Boisson, joined Cheddar News to discuss how the industry of non-alcoholic is gaining popularity. “This category is growing but it doesn't have that scale yet.”

Nick Bodkins, CEO &amp; founder of beverage collection Boisson, joined Cheddar News to discuss how the industry of non-alcoholic is gaining popularity. “This category is growing but it doesn't have that scale yet.”

The Future of the Non-Alcoholic Beverage Industry

joining me now is Nick bodkins founder and Ceo Basson nick, it's great to have you on the show and for people who are committed to a dry january. How are you helping them look? I think the partnership we've announced with Grizzly is a pretty natural one and I think it's because when we talk to most of our customers, their uh their their january, maybe what we kind of call like a damp january rather than a dry january. Most of Our customers actually do consume alcohol. Um so about about 90% as a matter of fact and one of the things we wanted to do was the same thing we're doing with restaurants and bars here in New York and in California which is making those available in as many places as possible. Um and so the partnership with Grizzly is a natural extension of that, especially here in new york where liquor and wine stores don't actually have the ability to carry non alcoholic products. How does that taste differ? And what's the range of products and options that you offer? So we offer about 100 and 25 brands. Um and I think probably one of the things that makes us unique is um we sort of pair the neighborhood wine and liquor store experience on DNA side with a really great omni channel experience. So here in new york and in L. A. And san Francisco where we, where we operate, we offer both store pickup everything you were talking about in the last segment that wal mart is trying to do with very, very large brands were doing on a much smaller scale with same day delivery next day delivery, our e commerce business and a really flexible pathway for consumers to actually find our products is the price point different at all. How would this compare to normal alcohol? Yeah, so um you know, it's kind of the same as when you walk into Starbucks and you order a decaf coffee and it's the same price and it's it's actually because the raw materials and the process is not any different. Um In fact in in like the alcohol is wine for example, to get regular 7 50 ml bottle of wine. The alcohol eyes actually takes about 30% more product because of the loss when you actually remove the alcohol. Um So they're they're about the same price as as alcoholic um uh analogs but the process generally is a lot more expensive. The other thing that that you know you have to understand here is this category is growing but it doesn't have that scale yet. And so they haven't seen those sort of unit economics yet that get us to the true sort of value brand. So we we find ourselves for the most part across the lines in more of a premium category. What's the distribution nick? Obviously people can get this on drizzly. How else can they find your products? Yeah, so we have 10 locations, six in new york, three in Los Angeles and one in SAn Francisco and then we ship all over the country from our platform at Watson dot co um and then obviously with drizzly, we operate with drizzly, not just in the markets where you can get it the same day, but we also actually have partnered with them to allow customers around the country to be able to place their orders with us, it flows right into our system and then we deliver it on Grizzlies behalf via ups. So super, super simple, really easy to get and for, like I said, for most of our customers, it's an end rather than an or what's the most popular non alcoholic beverage? Oh my gosh, it's like trying to, to, to pick a favorite child I think because we have a really great relationship with a lot of brands. Um I'm a really big fan of the aperitifs, which I think are unique in the sense that they aren't really trying to mimic anything directly. Um we're working with a board advisor of ours, so you may know Katy Perry this month, she has a brand called the swan, which is amazing and then a really big fan of Gaea and on the spirit side there's a distilled spirit out of the UK called pen tire, which is almost in a glass of mine every night. All right, nick bodkins, what a fun segment during this dry, january, very timely as well as ceo and founder of Wasson. Nick, thank you