By Carlo Versano
Buried in a recent Information report about Waymo's struggles in the self-driving car space was a new bit of intel on Apple's ambitions in the auto world:
"Apple, which is working on its own self-driving car, recently set up a facility for testing prototype vehicles near Surprise, Ariz., west of Phoenix, according to a person briefed about the matter."
And while it's been rumored for some time that the iPhone maker has been exploring entering the car industry, HyperChange TV's Galileo Russell points out details are up for debate. Some analysts think the company would be more likely to build an operating system for an electric car, though not the car itself. But even that theory flies in the face of a basic tenet of Apple's business model, Russell said.
"They're a hardware company ... If they're going to make a move here, they would actually just build it all themselves."
Rumors of Apple's interest in building an electric car re-emerged with a vengeance when it poached Tesla's head engineer, Doug Field, earlier this month.
On Tuesday, the Apple Insider blog posted what it said were patents filed by Apple that show it's actively working on physical automobile systems, such as sunroof and seat designs.
Russell said he sees a day where it's Apple and Tesla versus everyone else in the auto industry. "If I was GM or Ford, I'd be very, very worried about those two companies."
Earlier this month Ming-Chi Kuo, a prolific Apple analyst, predicted that the 'Apple Car' will launch between 2023 and 2025 and will be the catalyst to give the company a $2 trillion valuation.
But Russell actually thinks the company will get there based on the strength of its services component alone.
For full interview click here.